AN ANCIENT FAMILY PASSION
He was Mirco Visconti’s maternal grandfather who, in 1947, established the company in the heart of Valenza. Since then, the family has always run the business with the same passion, the same dedication and the same skills, generation after generation.
- 1870
- 1870
- 1947
- 1956
- 1979
- 2001
- 2013
- Present
- Present
It all began in faraway Brazil
Here Francesco Villa, Mirco's maternal grandfather, traded
precious stones between South America and Valenza.
In the early 1900s, his daughter Clelia married Emilio Visconti, who
at the time was already an affirmed setter.
Passion, knowledge, and the experience of two generations
were handed down to Mirco, who was capable of combining his love for
jewellery with an unstoppable desire to know the world,
be it large or small, to innovate, to grow.
The founding of the company
It was in this year that in via Roma, in the historic heart of
Valenza, Mirco Visconti founded the company,
which still bears his name today.
The book of technical drawings used in the workshop was the first catalogue
of Visconti jewels. Emilio himself had illustrated it, by hand.
With that catalogue, the jewellery in a cardboard case and
full of an energy that would soon have influence in the
Valenza of those times, Mirco Visconti soon became
extremely popular in a good part of northern Italy.
He travelled personally, while his wife Angela
took care of the company administration.
Mirco Visconti's tenacity
The first move to a larger shop, located in via Carlo Noè 24.
How many kilometres did Mirco Visconti drive, on his inseparable
Giardinetta.
How much road he covered, with the determination of those who
want to conquer the world and the satisfaction of those
who achieve their goals.
It is no coincidence that he was among the first Valenza
businesspeople to buy diamonds directly
at the Antwerp International Stock Exchange.
He was also the youngest among the founders of the Valenza Goldsmith Association.
Knowing, understanding, improving. Until the discovery that the
world is not as big as it seems. Just take a few baby
steps at the time, keep your feet firmly
on the ground and you will get anywhere.
Change at the helm
Enrico Liparota joins the company. In 1980, also
Cosetta Visconti, Mirco's daughter, joined.
In 1987, Enrico and Cosetta took charge of the company.
A new entrepreneurial mentality for a further
big leap in quality.
Style marked by family tradition: solid training,
in-depth knowledge of the trade, and spirit
of innovation.
Plus, the skills and energy to successfully
move into new market scenarios.
Opening of the current headquarters
The construction had begun in 1995, with a view to a new
and important development of the company.
Mirco Visconti grew and further expanded throughout the
domestic territory, always staying true to the original spirit:
a constant search for excellence.
There is much more than a prestigious organisation in the
multi-storey building in viale Santuario 3. There is the whole
heart of a family that never stopped believing in its values.
It is the seal of a success story and entrepreneurial
style which laid solid foundations, worked, and
kept on laying new foundations to continue
its growth, making any endeavour possible.
Because dreams only make sense if they come true.
The path of growth
The expansion of the viale Santuario headquarters was completed
with the doubling of the commercial area, the manufacturing
area, and the workshops.
A continuous growth far looking in space and time,
a path to be tackled step by step, a solid base
created each day, from which to start
again the next day.
Past and present coming together, in an organisation embodying
the highest and most authentic jewellery of Valenza.
The future will not be a simple consequence but,
once again, a path built with passion.
Tradition and innovation
The most difficult undertaking is to respect one's own traditions,
without giving up innovation. Keeping the same characteristics
as always, even when growing, even when
times change.
Our company achieves all this every day by carrying
on the dream, the ambition, and the love
for beauty and value. It was like this between Emilio and Mirco,
between Mirco, Enrico and Cosetta. And as of today, also between
Enrico and Cosetta and their two eldest sons, Luca, and Michela,
who are taking over a company that has its roots
in the tradition of the most noble jewellery of Valenza.
With the same passion and the same love for work
and quality that has always animated our family.
